In February 2018, Givenchy launches Live Irrésistible Blossom Crush, a new edition of Live Irrésistible from 2015. Other versions include Live Irrésistible Eau de Toilette from 2016 and Live Irrésistible Eau de Parfum Délicieuse from 2017. The new fragrance is announced as a sparkling and irresistibly charming Eau de Toilette that “advocates spontaneity as an asset and freedom as power.”
Live Irrésistible Blossom Crush is described as the scent of contrast between fresh floral and bitter-sweet aromas. The composition consists of petals of rose and peony mixed with a twist of cocoa beans and musk. The fragrance is created by Dominique Ropion.
The new face of the line is French actress Lou de Laâge. The fragrance is available in a lilac bottle with a lacquered glass as a 30, 50, and 75 ml Eau de Toilette.
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